Sherif Denies that Trufla Technology Had a Written IP Agreeement with Lockton Over the Use of ClickHook/truLeads
- mark316330
- Feb 25
- 2 min read
Post by Dave Vass on LinkedIN:
In the latest development regarding the Trufla Lawsuit, Sherif Gemayel has sworn an affidavit that states that Trufla never entered into a written agreement with Lockton regarding the intellectual property use of truLeads/ClickHook... (see why this is absurd below)
Of course, in my opinion, if Sherif Gemayel, Bruce Rabik, or Trufla actually disclosed all communication and agreements surrounding the use of ClickHook for Lockton it would be very damning (as they have no written proof of ownership since I never transferred ownership at anytime).
Does anyone actually believe that a billion dollar company like Lockton would invest millions of dollars and 5 years of effort into putting their insurance products on a platform without a written agreement in place?
Here's why that is absurd:
1. Before I resigned from Trufla, Lockton was negotiating an agreement over the use of ClickHook and said that no more work was to be done until the agreement was finalized. We have that in an email and we even have a template of the agreement that was being discussed. Sherif Gemayel, Bruce Rabik, Tom Reid and Sara from Rogers Insurance were all involved in this.
2. When I was in New York with Justin Pinches from Lockton I mentioned that ClickHook was my product and that I built it from scratch. It was after that exchange that Justin then made it clear that he wanted an agreement in place with Trufla before any further work was done (spring/summer 2019).
3. Tom Reid met me for coffee in Hawkwood after he was "let go" from Trufla as President and mentioned to me that Trufla had hired a $1000/hr IP lawyer from BC to finalize the agreement with Lockton.
4. In a previous sworn affidavit by Sherif Gemayel he mentions a "Lockton Agreement" and then in the "Migration Agreement" it mentions a previous "Product Agreement". Yet, apparently the Lockton Agreement was not in writing?
Does it sound like Trufla is being honest? Since when does a billion dollar company invest millions into a digital platform without some form of written agreement in place?
And why won't Trufla disclose this written agreement and all communication around it?
How about we have some honesty here. Nothing can get resolved without honesty. Eventually, that which is hidden will be revealed.
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