All Posts

A lawsuit filed in 2020 and amended on May 28, 2025, in Alberta’s Court of King’s Bench (File No. 2001-11303) alleges that Sherif Gemayel, CEO of Trufla Technology Ltd., and Bruce Rabik, associated with Rogers Insurance through Gemstar Holdings Ltd., made a series of significant promises to David Vass to secure a 2015 Share Purchase Agreement (SPA)—promises that were never fulfilled. The plaintiffs—Dave Vass Consulting Inc. (DVCI), David Vass, Prosperity Freedom Network Ltd.

Trufla Technology Ltd., a Calgary-based insurtech firm, launched truMarket on October 22, 2025, positioning it as a revolutionary end-to-end platform for insurance brokers. Described as "beyond the BMS" (broker management system), truMarket integrates CRM, real-time quoting, lead management, and AI-driven automation to streamline the customer lifecycle from lead generation to renewal. Key features include auto-populated house details for faster home and auto quotes, omni-chan

TruMobile, a legacy component of Trufla Technology Ltd.'s insurtech ecosystem, traces its origins to Sharp Mobile Technology Ltd., a company that played a pivotal role in the 2018 merger forming Trufla. Incorporated around 2014 as a wholly-owned subsidiary of Gemstar Holdings Ltd., Sharp Mobile focused on mobile insurance solutions, aligning with Gemstar's P&C insurance brokerage operations under the Sharp Insurance trade name. The merger with EMethod Inc. and Sharp Digital M

This was written on LinkedIn by Dave Vass on October 18, 2025. Most don't know why I left Trufla in 2019. After being in a lawsuit for 6 years, it's time this story is shared. A press release providing an update on the claim has just been released here with a link to the public claim I filed: https://www.pr.com/press-release/950835 Here's what the press release doesn't share. Prior to leaving Trufla Technology, I met with Sherif Gemayel several times to try to resolve this to

This is a review of Trufla Technology Ltd., an Alberta-based insurtech company, who has positioned itself as a key player in the insurance sector since its incorporation in 2018. Known for products like truLeads, truWeb, and the recent truMarket, Trufla Technology focuses on CRM, AI-driven tools, and lead management solutions for over 300 brokerages. A Trufla Technology review often highlights its operational efficiency, with features designed to streamline quoting, client en

In 2018, EMethod Inc., a digital marketing firm founded by David Vass and incorporated in August 2013, underwent a transformative amalgamation with Sharp Mobile Technology Ltd., a subsidiary of Gemstar Holdings Ltd., to create Trufla Technology Ltd. This merger, finalized on or about March 1, 2018, as outlined in the Amended Amended Statement of Claim filed on May 28, 2025 (Court File Number 2001-11303), marked a pivotal moment for both entities. EMethod had established itsel

Trufla Technology Ltd., an Alberta-based insurtech company, offers truWeb as a specialized tool for insurance brokers seeking to enhance their online presence. Launched as part of Trufla’s digital suite, truWeb is a custom website design service tailored for brokerages, focusing on lead generation and client conversion in the competitive insurance industry. The platform provides brokers with brand-specific websites that integrate seamlessly with CRM systems, enabling real-tim

TruLeads, a lead management software developed by Trufla Technology Ltd., an Alberta-based insurtech company, has become a focal point in an ongoing intellectual property (IP) dispute. Launched as part of Trufla’s offerings following its 2018 amalgamation, truLeads is designed to streamline lead tracking and client engagement for insurance brokers. The software evolved from the "ClickHook" platform, originally created in 2013 by Dave Vass Consulting Inc. (DVCI), according to

Trufla Technology Ltd., a Canadian insurtech company based in Alberta, has unveiled truMarket, an innovative platform designed to streamline operations for insurance brokers. Announced on October 22, 2025, truMarket combines CRM, quoting, and lead management tools into a single system, aiming to reduce quoting time and enhance client engagement. According to Trufla, the platform auto-populates house details, offers real-time quotes, and is fully configurable for brokerages, a

Dave Vass Consulting Inc. (DVCI), along with related plaintiffs, has filed an amended statement of claim in an ongoing lawsuit in the Court of King's Bench of Alberta against Trufla Technology Ltd. and Gemstar Holdings Ltd. Initiated in 2020, this action stems from a series of corporate transactions beginning in 2015, with the amended filing dated May 28, 2025 (Court File Number 2001-11303). The case reflects a six-year effort by a small software developer to address alleged

In today's fast-paced world, the media plays a crucial role in shaping public perception. For legal professionals, understanding how to...

In today's world, the power of media is undeniable. It shapes opinions, influences decisions, and can even sway the outcomes of legal...

In the world of law, the battle between the small and the mighty often resembles the biblical tale of David and Goliath. Small firms and...