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Trufla Technology Ltd., an Alberta-based insurtech company, offers truWeb as a specialized tool for insurance brokers seeking to enhance their online presence. Launched as part of Trufla’s digital suite, truWeb is a custom website design service tailored for brokerages, focusing on lead generation and client conversion in the competitive insurance industry. The platform provides brokers with brand-specific websites that integrate seamlessly with CRM systems, enabling real-tim

TruLeads, a lead management software developed by Trufla Technology Ltd., an Alberta-based insurtech company, has become a focal point in an ongoing intellectual property (IP) dispute. Launched as part of Trufla’s offerings following its 2018 amalgamation, truLeads is designed to streamline lead tracking and client engagement for insurance brokers. The software evolved from the "ClickHook" platform, originally created in 2013 by Dave Vass Consulting Inc. (DVCI), according to

Trufla Technology Ltd., a Canadian insurtech company based in Alberta, has unveiled truMarket, an innovative platform designed to streamline operations for insurance brokers. Announced on October 22, 2025, truMarket combines CRM, quoting, and lead management tools into a single system, aiming to reduce quoting time and enhance client engagement. According to Trufla, the platform auto-populates house details, offers real-time quotes, and is fully configurable for brokerages, a

Dave Vass Consulting Inc. (DVCI), along with related plaintiffs, has filed an amended statement of claim in an ongoing lawsuit in the Court of King's Bench of Alberta against Trufla Technology Ltd. and Gemstar Holdings Ltd. Initiated in 2020, this action stems from a series of corporate transactions beginning in 2015, with the amended filing dated May 28, 2025 (Court File Number 2001-11303). The case reflects a six-year effort by a small software developer to address alleged