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Attention: Trufla Technology Lawsuit Update As promised, I'm sharing the latest developments. I have filed an affidavit and cross-application in response to Trufla's summary dismissal motion. These are now public court documents: My affidavit: https://www.mediamatterslawsuits.com/_files/ugd/13ae75_8f32e9b7b74a487a97fa954e9af98ae0.pdf Cross-application for production of the Lockton Agreement: https://www.mediamatterslawsuits.com/_files/ugd/13ae75_e08ac9a7feb44a07bfc54deed5c88b95.pdf It is...

A lawsuit filed in 2020 and amended on May 28, 2025, in Alberta’s Court of King’s Bench (File No. 2001-11303) alleges that Sherif Gemayel, CEO of Trufla Technology Ltd., and Bruce Rabik, associated with Rogers Insurance through Gemstar Holdings Ltd., made a series of significant promises to David Vass to secure a 2015 Share Purchase Agreement (SPA)—promises that were never fulfilled. The plaintiffs—Dave Vass Consulting Inc. (DVCI), David Vass, Prosperity Freedom Network Ltd. (PFN), and the...

Trufla Technology Ltd., a Calgary-based insurtech firm, launched truMarket on October 22, 2025, positioning it as a revolutionary end-to-end platform for insurance brokers. Described as "beyond the BMS" (broker management system), truMarket integrates CRM, real-time quoting, lead management, and AI-driven automation to streamline the customer lifecycle from lead generation to renewal. Key features include auto-populated house details for faster home and auto quotes, omni-channel...