mark316330

A lawsuit filed in 2020 and amended on May 28, 2025, in Alberta’s Court of King’s Bench (File No. 2001-11303) alleges that Sherif Gemayel, CEO of Trufla Technology Ltd., and Bruce Rabik, associated with Rogers Insurance through Gemstar Holdings Ltd., made a series of significant promises to David Vass to secure a 2015 Share Purchase Agreement (SPA)—promises that were never fulfilled. The plaintiffs—Dave Vass Consulting Inc. (DVCI), David Vass, Prosperity Freedom Network Ltd. (PFN), and the...

Trufla Technology Ltd., a Calgary-based insurtech firm, launched truMarket on October 22, 2025, positioning it as a revolutionary end-to-end platform for insurance brokers. Described as "beyond the BMS" (broker management system), truMarket integrates CRM, real-time quoting, lead management, and AI-driven automation to streamline the customer lifecycle from lead generation to renewal. Key features include auto-populated house details for faster home and auto quotes, omni-channel...

TruMobile, a legacy component of Trufla Technology Ltd.'s insurtech ecosystem, traces its origins to Sharp Mobile Technology Ltd., a company that played a pivotal role in the 2018 merger forming Trufla. Incorporated around 2014 as a wholly-owned subsidiary of Gemstar Holdings Ltd., Sharp Mobile focused on mobile insurance solutions, aligning with Gemstar's P&C insurance brokerage operations under the Sharp Insurance trade name. The merger with EMethod Inc. and Sharp Digital Marketing Ltd....